Adam Rust is the Director of Financial Services at the Consumer Federation of America, a non-profit association of nearly 300 national, state, and local pro-consumer organizations. His portfolio covers non-bank credit, payments, and banking oversight. He advocates for the interests of consumers in areas at the nexus of emerging technology and finance, including the use of artificial intelligence, non-bank lending, and digital assets. He is responsible for coordinating its regulatory and legislative activities in these areas. Formerly, he was a senior policy advisor for the National Community Reinvestment Coalition, where he worked on a similar portfolio. In this role, he emphasized the linkage between the privilege of receiving a banking charter and the responsibility to fulfill community reinvestment obligations. He facilitated NCRC's Innovation Council for Financial Inclusion, where NCRC and ten fintech organizations collaborated on joint pro-consumer policy initiatives. Additionally, he served two terms on the Board of Directors of the US Faster Payments Council.