Designed for fair housing organizations, local governments, housing providers, legal advocates, and communications teams, this workshop will help participants translate complex fair housing concepts into clear, compelling messages that people can understand and use. Grounded in new research, focus group insights, and national survey findings, the session will explore what resonates with the public, where skepticism about enforcement emerges, and why support can fade when policies become overly technical. Participants will examine practical examples from NFHA campaigns and learn how to lead with stakes, values, and real-world impact rather than jargon. The workshop will close with a media-focused conversation on how to make fair housing stories timely, accessible, and compelling to broader audiences.